
Swobuzo Helped Fittari Gym Turn Data into Actionable Growth
From raw data to retention strategies—how Swobuzo helped a local gym gain clarity, confidence, and growth.
Overview
Many businesses sit on a wealth of data but struggle to turn it into action. Fittari Gym faced this challenge: while they had years of membership and demographic data, they lacked clarity on why members were leaving, which clients were at risk, and where growth opportunities existed.
Swobuzo stepped in to provide a flexible, lightweight solution that transformed raw data into strategic decisions—without heavy IT systems or added workload for the gym’s staff.
The Challenge
Fittari Gym’s biggest concern was clear: member retention. Membership losses were happening across different segments, but leadership didn’t know which groups, periods, or demographics were driving the trend.
At the same time, they suspected untapped opportunities in underdeveloped areas but lacked data to back this up. They needed insights that could guide both retention and growth—delivered in a way that was simple and practical.
Our Approach
Phase 1 – Unlocking Insights
We analyzed membership data from 2020 onwards, including client postal codes, ages, and membership types. The goal was to uncover patterns in client distribution, churn, and growth potential.
Key deliverable: a dynamic, browser-based analytics tool that visualized members by postal code, churn risk, and historical trends. Interactive pop-ups revealed deeper insights like client lifetime value (CLV) and membership types.
Insights revealed:
Postal codes with the highest churn risk
Historical churn spikes (e.g., after a nearby gym closed)
Geographic areas with untapped client potential
Demographic patterns for targeted engagement
Phase 2 – Turning Insights into Action
With these findings, we helped Fittari translate insights into action:
Retention campaigns: Personalized messaging and workout plans for at-risk members
Targeted growth initiatives: Marketing in high-potential postal codes
Membership optimization: Encouraging longer-term plans to increase loyalty
KPI framework: 3-month churn, CLV, new clients, at-risk percentages, and rolling trend charts
All tools were designed to be lightweight and flexible, so Fittari could easily add new KPIs or campaigns in the future.